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By Nicole

The Ashton Pools by Design Sales Process

luxury custom plunge pool with beautiful landscaping, water fall feature and seating area with a fire pit all aspects chosen during the design process

The Ashton Pools by Design Sales Process: Creating Your Dream Backyard

At Ashton Pools by Design, we take a unique approach to crafting your dream backyard. The Ashton Pools sales process prioritizes understanding your vision, needs, and lifestyle. We design every step to tailor your outdoor space exclusively for you.

Why the Ashton Pools by Design Sales Process Stands Out

The Ashton Pools by Design sales process is more than just creating pools—it’s about crafting outdoor living spaces tailored to each client. As a result, our personalized approach ensures that no two designs are alike. Ultimately, this allows us to create spaces that perfectly complement your home and lifestyle.

Why We Focus on Preparation

Every successful project starts with thoughtful planning. The Ashton Pools by Design sales process prioritizes preparation to streamline construction and minimize stress. Here’s how the process unfolds:

Step 1: Initial Contact

Thank you for reaching out to us! Choosing a pool builder is a big decision, and we’re thrilled you’re considering our family-run business. The Ashton Pools by Design sale process begins with an initial conversation to understand your vision and help determine if we’re the right partner for your project. First, we connect with you through your preferred communication method – email or phone. Then, we share our insights about our process and ask questions to learn about your goals and budget.

Step 2: The Value of a Plat Plan

Design Process Plat plan

The Role of a Plat Plan in the Design Process

Before visiting your property, we request a plat plan. This essential document outlines crucial details, including HOA restrictions, DNREC lines, wetland locations, house setbacks, and easements. These details cannot be seen with the naked eye out on site. By requesting this upfront, we ensure your project complies with guidelines, saving time and effort later. In doing so, we simplify the permitting process and reduce potential delays.

Step 3: Consultation— Transforming Ideas into Outdoor Living Plans

After reviewing your plat plan, we’ll set up a consultation. Whether in-person at our design studio or via Zoom, this one-hour meeting allows us to share inspiration, ask detailed questions, and answer yours. Together, we’ll explore the possibilities for your outdoor oasis and outline the decisions ahead.

Step 4: On-Site Visit – Evaluating Backyard Potential

Equipped with knowledge from the consultation, we’ll visit your property to assess its layout. During this visit, we’ll evaluate access points, grading changes, and elevation challenges. Seeing the space firsthand helps us develop an informed and creative plan for your project.

Step 5: Budget Planning – Aligning Vision with Investment

It’s time to chat about money again. Now that we have seen your yard and learned what you, your family, and your friends need to have a perfect outdoor living oasis, we are putting rough plans together and working out design ideas based on your budget. Now, we will have a frank conversation about ideas and money, and we will do that on a phone call.

Step 6: Decision Time – Moving Forward with Your Pool Design

Now, the choice is yours. With cost estimates in hand, you decide whether to move forward with the next steps in our process.

Step 7: The Design Retainer—Investing in Excellence

We pour unmatched energy and creativity into our designs, which can take anywhere from 1 day to a week or more to complete. To move into the design phase, we require a retainer: $1,000 for fiberglass and plunge pools and $1,500 for custom gunite pools. When you sign the contract, 50% of this retainer becomes a credit toward your project.

Step 8: The Design Meeting Bringing Your Outdoor Oasis to Life 

This is where your dream truly starts to take shape. Unlike companies that rely on flat 2D renderings, our 3D design video offers an immersive, interactive experience. During your session, we can make real-time adjustments—resizing patios, modifying pool floors, or tweaking water features—all while showcasing stunning daytime and nighttime visuals. This collaborative process ensures every detail, from tile selection to layout, is tailored to your vision, giving you a clear, realistic view of your future oasis and the confidence to finalize your design and contract.

design process meeting in a conference room with a 3D design

Our personalized Ashton Pools by Design Sales Process ensures every detail aligns with your vision. From the first call to the final design, we prioritize transparency, creativity, and your satisfaction. Ready to transform your backyard? Let’s make it happen—together.

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